Terms

AJAX

 - AsynchronousJavaScript and XML. A way to design web pages that are more end-user friendly and respond more quickly when the user requests data. A good example of AJAX in practice is Google Maps. More information available from AJAX & Search Engine Optimization.

Alt Tag

 - An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed. More information available from ALT Tag.

 

 

Terms

Anchor Tag

 - An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.

B2B

 - Business To Business (B2B). Marketing strategy which involves the transaction of goods or services between businesses.

B2C

 - Business To Consumer. Transaction of goods or services directly to the end consumer.

 


Terms

Search Engine

 - Web site whose function is to help users find web pages on any given searched topic.

SEM

 - Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.

SEO

 - Search Engine Optimization (SEO). The act of altering a web site so that it does well in organic listings of search engines. A service I give away for free.